User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices, growth design, validation techniques, and testings promote improving the quality of the user’s interaction and the perceptions of your product allowing user retention.
Working on the discovery phase and creating interactive prototypes before starting with the design and development phases ensures a seamless user experience of your final product, contact me to see live samples.